Born and raised in New York City, my creative perspective is shaped by the city's ever-evolving relationship with fashion, art, and culture. I work across brand marketing, creative production, styling, and modeling, which gives me a multifaceted understanding of how a product — and its story — comes to life.

At SP5DER, I took over the marketing for the adidas x SP5DER Worldwide footwear release: directing the Instagram rollout, styling and casting the launch content, and building a live fan activation around a drop that sold out online within its first 24 hours. I've collaborated with brands across fashion, lifestyle, and sport — including Merrell 1TRL, Stüssy, ASICS, adidas, SP5DER, Madhappy, and Carhartt — and helped open the New York store of vintage retailer 194 Local, where I worked across buying and brand marketing.

My background is in product development (FIT, Home Product Development), and I've worked on both the creative and commercial sides of a launch. I understand how product is made — and how to make people care about it.